You’ve likely seen it on your own feed: Instagram ads promising $10,000 per month, or people who constantly talk about themselves on LinkedIn. The archetypical influencer. These are all examples of marketing that promotes self-promotion. While they aren’t always pleasant, they work when done properly.
Self-promotion is important as it raises awareness about your abilities and skills, which can attract opportunities that can assist you in advancing your career, or even change your career. You can also share your accomplishments with other people who may be able to help you in the future. Without it, you run the risk of being a victim of other people’s work and not allowing opportunities to be considered.
However it can be challenging to master the art of self-promotion since it’s often difficult to determine how much is excessive or if self promotion you’re perceived as a braggart. Numerous studies have proven that bragging makes other feel jealous and angry and could lead to negative performance reviews.
Self-promotion that is constructive, on other the other hand, is about demonstrating your unique value proposition to those around you. It focuses on demonstrating how you can excel and what you are good at doing and how your talents can solve their problems. Many people find this a difficult task, particularly those who have impostor’s syndrome or aren’t comfortable talking about their accomplishments. Mastering the art and science of self-promotion will result in more opportunities in the workplace.